In recent years, franchising has become an attractive option for those who want to start a business with the support of a recognized brand. It allows you to implement an already structured business model, benefiting from the franchisor's know-how and increasing your chances of success.

Furthermore, it offers confidence to the consumer , as it is a brand that is already known and tested in the market. Franchisees also inherit advantages such as a solid customer base.

Considered the most notable business model of the last 50 years, franchising was born in the United States and expanded to sectors such as hotels, gyms, restaurants and, more recently, healthcare.

However, replicating healthcare services, which require a high level of personalization, is a challenge. It requires the franchisor to have experience and training in management and marketing to ensure the quality and consistency of the service.